Are people not finding you online? Maybe it has nothing to do with your website design or creativity. Maybe you just have bad SEO. What is SEO? SEO stands for Search Engine Optimization. It is the process of influencing the online visibility of a website in a search engine’s unpaid results, sometimes referred to as earned results.
Search engines (such as Google) strive to give their users the most applicable, highest quality results on every search. They have done this by developing algorithms that determine which websites have the best content for your individual search. Here are a few things Google probably looks at to when ranking websites:
Blogging could help. It adds original content, more keywords and updates to your site. And it’s always a good idea to help your customers with new ideas and answers to common problems in your industry. And if your blog posts are really high-quality, other sites might start linking to your site as a resource for their customers.
So why does this matter? Your average user is not going to scroll past the first page of results in a web search. So if your website has a low ranking, most people are never going to see your site in a web search. When your site ranks well on search engines, you get more traffic. It’s that easy.
If you think that paid advertising is the way to go on search engines, you may want to rethink that approach. Advertising is getting more and more expensive. The average cost per click can approach $2 or can be more expensive for certain industries. There is no reason to pay for clicks when you can bring users to your website naturally by blogging.
Blogging could have a huge impact on search engine rankings. But your blog posts need to be consistent and frequent. We recommend once a week, but at least twice a month. Also the blogs need to be well-written. Google has been known to lower a website’s ranking due to low quality content. Yes, writing high-quality blogs is time consuming and a big commitment. That’s why many companies are outsourcing blogging for their websites. If you find yourself needing assistance with creating new content for your website or social media, we are here to help. You can contact us to discuss your specific needs and to receive a free quote.
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